For those of you who missed last issue of Owners' Update and Maintenance News, please click here to read

Dear Owners,

The first quarter of 2010 has proven to be one of our most successful in terms of revenue generation and customer comments. We have ridden through the worst of economic crisis world wide of the last 2 years, as well as Thailand’s own political unrest. Whilst things seem to have settled here in Thailand during the first part of the year, unfortunately 2 very unfortunate events will effect us in the month of April, May and June 2010. The first is the Icelandic Volcano Eruption - this resulted in about 30 room nights lost for the last part of April due to no flights out of Europe. At the same time - and this is still an on going situation in Thailand - the current political unrest and stand-off between the Government and the Red Shirts has resulted in Thailand being listed as a no-go country for many of the countries around the world. We are still hopeful that the situation will improve soon, but while this is still going on, the outlook for May and June will not be as good as we have hoped.

Having said that, we are ploughing on with even more active sales and marketing activities ever. Please read on...

Aleenta Partnering with International Banks

Aleenta is partnering with local and international banks such as HSBC, CITI Bank, Royal Bank of Scotland, SCB, and Kasikorn Bank in diverse promotional and marketing activities to their members. In addition, we are very proud to have succeeded in having a new partner, the UOB, the UOB will be featuring and promoting Aleenta Phuket-Phangnga, as the only resort in Thailand for their special ladies member club.

Aleenta Tops Best Selling Hotel for SLH

Both Aleenta Hua Hin - Pranburi and Aleenta Phuket - Phangnga are proud members of the Small Luxury Hotels of the Word (SLH) www.slh.com.

We are please to announce that, again, Aleenta Phuket-Phangnga was the most popular and best selling SLH resort in Thailand over the last three months as well as being one of the top resorts regionally in 2009. Congratulations to our sales and reservation team for this acheivement.

Travel Fairs and International Sales.

Our Sales team has been busy in attending diverse travel fairs during the first months of this year. Considered as the most important and one of the biggest travel fairs in Europe, the Aleenta sales team attended the ITB in Berlin, to meet up with current and new partners from all over Europe. Followed by successful sales calls to Moscow where new partners and agreements had been signed off. PATA fair in London were we had the opportunity to present Aleenta to more that 40 travel agents and tour operators. While in Germany we managed to give a product training to the agents of TRUST International who are handling all sales from the SLH. All these activities were done during the first 4 months of 2010. More activities are planned for 2nd Quarter of this year where our sales team are going to Dubai as well as Singapore on sales calls.

The launch of new Aleenta.com website in March 2010

Have you visited the new Aleenta website? The brand new Aleenta website, launched in March 2010, is much easier to navigate, search engine optimized, while manage to maintain the feel of exclusivity and special touch. All the hard work has paid off with the results in March shows higher traffic and the highest number ever booked direct thru our own booking engine. Please visit www.aleenta.com

Aleenta launches the Villa & Residence Special Benefits

Special attention is created to the Residence and Villa guests by creating great personalized experiences when staying at the residences and villas. Please see more information here: http://www.aleenta.com/phuket/luxury-villas/

Aleenta Selected to be Partnered with AMEX Business Travel Program

We are delighted to announce that Aleenta Phuket-Phangnga is included in the American Express Business Travel Program. Aleenta will have access in targeting American Express Business Travel's portfolio of multinational accounts in the region, for their senior level board meetings and off-site executive retreats. As well to be included in the AMEX Leisure brochure offering weekends away and family vacations targetted at their enormous pool of corporate travelers in the Asia Pacific region.

In Thailand we have teamed up with Central Credit Card, HSBC Thailand and CITI and are promoted to each of their card members thru the different programs.

www.Myaleenta.com

One of Aleenta’s greatest strength is the high number of returning guests we have received over the years. As a way to thank them and keep them from coming back, in addition to normal benefits for returning guests we have in place, we are now in the process of creating a special platform for our returning guest, myaleenta.com. The platform will be only accessible with a personal login and password, here our returning guests can view our exclusive offers, get in contact direct with our VIP desk, and plan their upcoming holidays to be as personalized as they wish. We hope to have this exciting launch by the end of June 2010.

Maintenance Update

Money Raised for Aleenta's Turtle Fund

Over THB200,000 raised for the Turtles at Aleenta's 3rd Annual Turtles Fund Raising Party on 23rd March 2010

The beautifully spotless Nathai Beach was the spectacular setting for Aleenta Resort & Spa’s third annual charity dinner and auction held in aid of the Aleenta Sea Turtle Fund. Hotel guests and members of the team at Aleenta raised an impressive 200,000 baht at the live auction, which was conducted during an elegant candlelit meal. Read More..

Aleenta Staffs Celebrating a Successful 2009