Privacy Policy
LAST UPDATED: 25.09.2026
1. Introduction
1.1. Akaryn Hotel Group Co., Ltd, including our affiliates, use your personal information in order to fulfil our commitment to providing you an unparalleled guest service experience in connection with all of our guest interactions. As part of that undertaking, we are committed to safeguarding the privacy of the personal information that we hold.
1.2. This Privacy Policy has been adopted by all of the "Aleenta" and "akyra" Branded hotels and resorts under Akaryn Hotel Group Co., Ltd. Those entities include all of the direct owners and subsidiaries that may hold your personal information.
1.3. The terms "we", "us" and "our" refer to Akaryn Hotel Group Co., Ltd;
1.4. The terms "you", "your" and "guest" refer to you;
2. Personal Information
2.1. Personal Information that we may collect about you is directly related to an individual and the type of information includes:
2.1.1. Your name;
2.1.2. Postal or Billing address;
2.1.3. Email address;
2.1.4. Telephone, Mobile or Fax number;
2.1.5. Payment information;
2.1.6. Identification (e.g. passport or ID card details);
2.1.7. Location being used;
2.1.8. Device being used;
2.1.9. Cookies and similar technologies;
2.1.10. Hotel stay information;
2.1.11. Your Preferences;
3. Use of Personal Information
3.1. In order to access certain features, content or functions of the services, for example, account registration and reservations, you may be asked to provide personal information such as your name, surname, phone number, date and place of birth, gender, residing address, e-mail address, work contact details, business title, nationality, passport, visa information, profile picture and other personal information.
3.2. Guest information will be recorded in our systems for the hotels where you have stayed, the dates of arrival and departure, any special requests made and notes regarding your service preference.
3.3. If you are an employee of a corporate account, vendor or other type of business partner, you must provide us the details of employer and/or other relevant details to ensure that you are eligible to use the relevant services.
3.4. When you purchase products and services from us, your payment information from credit, debit or other card types, including card number, expiration date and address may be collected by us and/or third-party payment processors.
3.5. Information that you provide us directly or indirectly can be through, for example, surveys and other promotions relating to our services, interaction with customer service and signing up to receive newsletters and other services and/or third-party products or services.
3.6. Your Information helps us to provide you with a better or more personalised level of service, including information and services from a third party;
3.7. Your Personal Information may also be used to:
3.7.1. Provide and charge for hotel accommodation and other goods and services;
3.7.2. Respond to your requests for information and services including services from a third party;
3.7.3. Fulfill contractual obligations to you, anyone involved in the process of making your travel arrangements such as travel agents, group travel organisation, your employer and vendors;
3.7.4. Conduct market research, customer satisfaction and quality surveys, and direct marketing and sales promotions;
3.7.5. Administer general record keeping;
3.7.6. Meet legal and regulatory requirements;
3.7.7. Test and evaluate new products and services;
3.7.8. Send you marketing, promotional, emails, message and other correspondence and notifications regarding the services and the services of third party we believe that may be of interest to you;
3.7.9. Assist with the detection and prevention of fraud or infringement of our or and/or any third party's rights;
3.7.10. Establish and maintain a responsible commercial relationship with you and to provide ongoing service;
3.7.11. Respond to your questions, complaints, or reviews of our product or services or those of other member hotels;
3.7.12. Enable our advertisers, where appropriate, to provide you with more personalized content, and track the effectiveness of certain advertising campaigns;
3.8. We can also use your personal information as is subject to this privacy policy as we believe to be necessary or appropriate as set out below:
3.8.1. Under applicable law including laws outside your country of residence;
3.8.2. To comply with legal process;
3.8.3. To respond to requests from public and government authorities, including public and government authorities outside your country of residence;
3.8.4. To enforce other terms and conditions;
3.8.5. To protect our operations or those of any of our affiliates;
3.8.6. To protect our rights, privacy, safety or property and/or that of our affiliates, you or others;
3.8.7. To allow us to pursue available remedies or limit damages that we may sustain.
3.9. In addition, our services may include features that rely on the use of information stored on, or made available through, your mobile device. We may also ask to collect or use the specific location of your mobile device for example accessing your device GPS. If you agree to allow access to your location, you agree that we and our service provider may collect such location-based information from your device.
3.10. We may also collect other information based on your location and your device's proximity to "beacons" and other similar proximity systems, including, for example, the strength of the signal between the "beacon" and your device and the duration that your device is near the "beacon".
3.11. The type of location data we collect depends on a number of factors, including the type of device you are using for example laptop, smart phone, tablet and the type of connection enable on your device for example wi-fi, Bluetooth, broadband cable.
3.12. We may use third party services to provide mapping services that will request access to your location information.
3.13. If you access a service via a third-party platform account, for example, logging into a hotel booking system platform, we may collect certain personal information from the third-party platform, such as your user name and other information you provided to the third-party platform in connection with your account.
3.14. You may have the ability to communicate with other users and post comments or otherwise interact with us through services that are available to the public and/or other users (e.g. posting on Facebook). We may collect any information you submit, post or provide in the course of such activities.
4. Disclosure of Your Personal Information
4.1. Your personal information may be disclosed in connection with services that we provide.
4.2. Personal information may be shared within our company so that we can better provide services to you.
4.3. Limited personal information will be shared with third-parties involved in supplying guest services that guests have purchased to the extent necessary for the third-party to provide the service.
4.4. Personal information may be shared with third-parties retained by us to perform functions on our behalf such as reservation handling, data processing or storage, guest surveys and/or research.
4.5. We retain details of your stay, your preferences and the room type and amenities you used. We do not sell this information. We share it with the providers who help us run our hotels, our booking system and our websites, with the measurement and advertising providers named in section 6.6, and with an authorised licensee in connection with a reservation you book through us or with offerings of travel related services. We share it for those purposes and no others, apart from the transfer described in section 7.4.
5. Use of Aggregate Information
5.1. Aggregated information is the consolidation of data relating to multiple people and cannot be directly related to any one person.
5.2. We work with the measurement and advertising providers named in section 6.6, and with no others. In this section, “Third-party advertising service providers” means those providers. They allow us, for example, to serve advertisements based on our services and to target advertisements using your location and aggregated data.
5.3. Such Third-party advertising service providers also enable us to, among other things, help deliver advertisements and/or other content to you for products and services that you might be interested in and to conduct research regarding the usefulness of certain advertisements to you.
5.4. Third-party advertising service providers may use their own tracking technologies to collect similar information. We do not control any third-party advertising service providers and/or their use of tracking technologies, which is instead governed by the privacy policy of any such third-party service.
5.5. Much of the personal information we process is information that you or someone acting on your behalf knowingly provides to us. However, in other instances we process personal information that we are able to infer about your based on other information you provide to us or during our interactions with you, or personal information about you that we receive from a third party. This policy also applies to the personal information about you that we receive from a third-party, unless specifically covered by such third-party's policy.
5.6. In addition, we may receive your personal information from public databases, joint marketing partners and other third party such as your travel agent airline, credit card, social media platform.
6. Online Usage Data and Technical Information
6.1. The services we may use include features that automatically collect certain information, which may include the unique device identifier assigned to your device, third party platform anonymous identifiers, and other information regarding your use of the services.
6.2. This information assists us in authenticating your usage and/or device, keeping track of your preferences, creating a more tailored user experience and better serving your particular interested and needs.
6.3. The services and/or third parties may use "cookies" which are small data files containing information about you that is storage on your hard drive, "embedded scrip", "pixel tags" and other similar tracking technologies (collectively, "tracking technologies") to collect information automatically as you interest with the services.
6.4. Such information may include "clickstream" data, the domain name of the service providing you with internet access, your device type and attributes, internet protocol (IP) address, network connection type for example wi-fi, 3G, LTE, browser type and version, operating system and platform, average time spent on the services, pages viewed, content searched for, access time and other relevant statistics, and your interactions with playlists, audio visual content, other users of the services, advertising, and products, and services which are offered, linked to or made available on or through the services.
6.5. Such information may be collected by us and/or our third-party service providers and partners. Certain tracking technologies enable us to customise your experience on the services and provided tailored recommendations, promotions, advertisement and other content relating to your specific interests. Other tracking technologies are used to make login to the services earlier such as by remembering your user id and allow us to collect none specific location information.
6.6. We use the following providers to understand how our websites and booking system are used and to measure our advertising. Each one sets its own cookies or similar identifiers and receives the information described.
- Google Analytics, provided by Google. Measures how our websites and booking system are used. Sets identifiers that tell one browser apart from another.
- Google Ads, provided by Google. Measures which of our advertisements lead to bookings, and allows us to show advertisements to people who have visited us before.
- Meta Pixel, provided by Meta. Measures which of our advertisements on Facebook and Instagram lead to bookings, and allows us to show advertisements to people who have visited us before.
- Microsoft Clarity and Microsoft Advertising, provided by Microsoft. Clarity records how our pages are used so that we can improve them. Microsoft Advertising measures our advertising on Bing.
- Cendyn, our hotel marketing platform, which measures campaigns run on our behalf.
- Sabre, which operates our online booking system. Sabre also measures the use of that booking system for its own purposes, under its own privacy policy.
- DerbySoft, a travel advertising provider whose measurement is built into our booking system.
6.6a. Where you agree to advertising cookies, we and the providers named above may use a scrambled (hashed) form of your email address to match a booking to an advertisement you saw. The scrambled form cannot be read back as your email address, although a provider that already holds the same address can recognise that the two match. If you refuse advertising cookies, none of this is shared.
6.7. When you sign in to our booking system we give your visit a reference number that does not contain your name, your email address or any other detail that identifies you to the providers named above. We share that reference number with Google Analytics so that we can recognise the same guest across devices and visits and measure our advertising against real bookings. We do this only where you have agreed to analytics cookies, and you can withdraw that agreement at any time as described in section 6.10.
6.8. Google Analytics has a feature called Google Signals. If you are signed in to a Google account and have allowed Google to personalise the advertising you see, Google Signals may connect your visits to our websites and booking system with that account. That connection lets us see how many people use more than one device before they book, and lets us show advertising to people who have already visited us. It happens only where you have agreed to analytics and advertising cookies. You can stop it at any time, either by withdrawing that agreement as described in section 6.10 or in the activity controls of your Google account.
6.9. Some of the providers named in section 6.6 are based in the United States, and information about your use of our websites and booking system is transferred there. Each provider states the safeguard it relies on for transfers out of the European Economic Area and the United Kingdom. Google states that it relies on the EU-US Data Privacy Framework, including its United Kingdom extension, and on the European Commission's standard contractual clauses where it does not rely on that framework. Meta states that it is certified under the same framework and keeps the standard contractual clauses as an alternative. Microsoft states that the standard contractual clauses are incorporated into its data protection terms. Where we transfer information out of Thailand we do so with your consent, having told you that the data protection standards of the destination country may differ from Thailand's.
6.10. Apart from the cookies needed to make our websites and booking system work, nothing in section 6.6 is set unless you agree to it. In Thailand, the European Economic Area and the United Kingdom we ask first and set nothing further until you accept. You can change or withdraw your choice at any time using the cookie settings control, which appears in the lower right corner of every page on our websites and in our booking system.
7. Security of Your Personal Information and Corporate Reorganization
7.1. We understand that the security of personal information is important to you and to us, therefore, we use software that encrypt your personal information that you provide to us.
7.2. The personal information that we collect from you online is stored by us and/or our service providers on databases protected through a combination of physical and electronics access control, firewall technology and other reasonable security measures. However, the security systems cannot prevent 100% of all loss, misuse or alteration of personal information and we are not responsible for any damages or liabilities relating to any such incidents to the fullest extent permitted by law.
7.3. If you have reason to believe that your information with us is no longer secure, please notify us immediately in accordance with the "Contact us" or to the Information Officer at the address in Section 13.
7.4. If our business is sold, merged with another company or reorganized, the personal information described in this policy may pass to the new owner as part of that business. The new owner may use it only for the purposes set out in this policy. We will tell you if that happens.
8. Change or Update of Your Personal Information
8.1. If you would like or need to change and/or update your personal information that you have provided to us, you may contact us via:
Attention to: Digital Marketing Executive
Email: [email protected]
Address: Akaryn Hotel Group Co., Ltd, 3 Ladprao Soi 95, Ladprao Road, Wangthonglang, Bangkok 10310, Thailand
9. Retention of Your Information
9.1. We will maintain personal information for as long as we are required to execute by the applicable law, or for as long as necessary for the purposes described within this privacy policy.
9.2. We will delete personal information when it is no longer needed and/or take proper steps so that you can no longer be identified from it unless we need to keep your information to comply with legal or regulatory obligations to which we are subject to.
9.3. In any event, upon expiration of the maximum storage term set forth by applicable law.
9.4. Information collected by Google Analytics as described in section 6.6 is kept for 14 months from your most recent visit, after which Google deletes it. The other providers named in that section keep information for the periods set out in their own privacy policies.
10. Account and Data Deletion
10.1. To request account deletion, please email [email protected] from the address you signed up with. We will delete your account and the information we hold about you, except where we are required to keep records to meet a legal obligation, as described in section 9.2. In Thailand this includes booking, tax and immigration records. This process will take up to 14 days after we receive your request. We will send confirmation to the provided email address once it is complete.
10.2. Where you have signed in to our booking system, a deletion request also covers the information held about your visits by Google Analytics. We can only do this for visits made after we began using the reference number described in section 6.7; earlier visits cannot be connected to you at all, and so cannot be deleted on request.
11. Use of Service by Children
11.1. Our websites, our booking system and Leaders Club membership are intended for adults. We do not rely on a child's consent for anything we do.
11.2. Where a booking includes children, an adult makes the booking and gives us their details.
11.3. We do not knowingly collect personal information directly from a child. If we find that we have, we delete it. Where local law sets an age below which a child cannot give consent on their own behalf, we follow the age set by that law.
12. Updates to this Privacy Statement
12.1. We may change this privacy statement. The "LAST UPDATED" legend at the top of this page shows when it was last revised, and a change takes effect when we post it here. Where a change materially affects how we use your personal information we will tell you, and where the law requires your consent to that change we will ask for it.
13. Contacting Us
13.1. If you have any questions about this privacy statement, please contact us at [email protected], or mailing address as set out below:
Address: Akaryn Hotel Group Co., Ltd, 3 Ladprao Soi 95, Ladprao Road, Wangthonglang, Bangkok 10310, Thailand
13.2. Please do not include credit card or other sensitive information in your e-mail to us for your security.
Cookie Policy
AKARYN Hotel Group, including our affiliates ("us", "we", or "our") uses cookies on all of the "Aleenta" and "akyra" Branded hotels and resorts websites (the "Service").
We use cookies and similar technologies. Apart from those needed to make the site work, we set them only if you agree. In Thailand, the European Economic Area and the United Kingdom we ask first and set nothing further until you accept. You can change or withdraw your choice at any time using the cookie settings control, which appears in the lower right corner of every page.
Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.
1. What are Cookies
Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.
2. How Akaryn Hotel Group Co., Ltd uses Cookies
When you use and access the Service, we may place a number of cookies files in your web browser. We use four kinds of cookie.
Necessary cookies make the site and the booking system work: they keep your session, hold your booking as you make it, and protect the site against attack. These are always set.
Functional cookies remember choices you make, such as your language.
Analytics cookies tell us how our pages are used so that we can improve them.
Advertising cookies measure which of our advertisements lead to bookings, and allow us to show advertisements to people who have visited us before.
The providers behind the last three are named in section 6.6 of our Privacy Policy. None of them is set unless you agree.
3. Third-Party Cookies
In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.
4. What are your choices regarding Cookies
The simplest way to change your mind is the cookie settings control on our own sites. It appears in the lower right corner of every page on our websites and in our booking system, and it lets you accept or refuse each category at any time. You do not need to change anything in your browser.
You can also delete or refuse cookies in your browser directly. If you'd like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.
Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
For the Chrome web browser, please visit this page from Google:
https://support.google.com/accounts/answer/32050
For the Internet Explorer web browser, please visit this page from Microsoft:
https://support.microsoft.com/kb/278835
For the Firefox web browser, please visit this page from Mozilla:
https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
For the Safari web browser, please visit this page from Apple:
https://support.apple.com/en-gb/guide/safari/sfri11471/mac
For any other web browser, please visit your web browser's official web pages.
5. Where to find more Information about Cookies
You can learn more about cookies and the following third-party websites:
All AboutCookies: https://www.allaboutcookies.org/
Network Advertising Initiative: https://www.networkadvertising.org/