'Glamazon' Fundraising Event in Bangkok

Pure Blue Foundation recently held its fundraising event in Bangkok that saw up to 500 models, socialites and business people gather to raise money for the community-focused charity. Held at fashionable entertainment venue Ku De Ta, the Glamazon-themed event, was sponsored by American Express, and featured a fashion show by ZUZA, Uncensored and Kaprice.

Pure Blue Foundation is the community support programme of pioneering boutique resort group AKARYN Hospitality Management Services (AHMS), which operates four ‘barefoot luxury'resorts in Thailand and is scheduled to open two others next year in Chiang Mai.

Founded in 2010, Pure Blue Foundation has raised millions of baht in a series of annual activities over the years to support its community projects around Thailand.

“We are humbled as well as delighted that we received such great support for Pure Blue Foundation,” said AHMS Founder and Managing Director Anchalika Kijkanakorn. “It is the first time we have held our annual fundraising event in Bangkok and the support has been overwhelming.

“The valuable contributions made means we can move ahead with our plans to further advance the important community projects we run in Pranburi, Phang Nga and further extend them to our new locations next year.”

At Aleenta Hua Hin Resort in Pranburi, winners of the Best Sustainable Hotel in Thailand this year at the International Hotel Awards, the resort manages a 22 rai community organic farm at which locals can pick and eat for free as long as they spend time replenishing the farm through hours spent replanting.

Its sister property, Aleenta Phuket Resort in Phang Nga works on a nurturing programme of the endangered leatherback turtle species as well as assisting the local school community with conservation education initiatives. It has so far released hundreds of turtles into the Andaman Sea.


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Aleenta Hua Hin Resort & Spa

183 Moo 4, Pak Nam Pran,
Pranburi, Hua Hin,
77220 Thailand

T: +66 32-618-333

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Spent an incredible week at this magnificent resort earlier this month. What an amazing place to get away from it all. The villas are incredibly designed with comfort & spaciousness being the top priority. The hospitality by the entire team from the Resort Manager Matthias & Executive Chef Valero right on down to every staff member exceeded my expectations in every way. Thanks for taking such great care of us. I will definitely be back.
- by Paul C on 6/28/16. Stay date: Jun 2016 -
This was my first trip to Thailand and I was worried in case I had missed the boat on the Thailand of old. I should not have worried. This small, intimate and friendly five star resort is the most perfect position on a spectacular stretch of beach at Pak Nampran Bay. The emphasis on sustainability and doing things in a green and eco fashion makes you feel like you are also doing your bit. As a passionate foodie, I loved the fact that the menu is created from produce organically grown at the eco farm a few kilometres away. The menu tells you how far each dish has travelled to reach your table. One of my favorite moments was waking up to watch the sunrise from the comfort of my huge squishy bed, which overlooked the beach. Each afternoon, someone delivers a beautiful tray of fresh canapes to your room. You can even choose what time you would like to enjoy happy hour! It's rare to find a high end hotel with such a down to earth, friendly vibe and most importantly of all, a very clear and passionate social conscience. Please keep on doing what you are doing, please don't change. I'll be back and thank you for an unforgettable stay.
- by Rebecca Thomas on 8/11/16. Stay date: Aug 2016 -
My husband and I spent part of our honeymoon on your premises from December 5 to December 12, 2016. Our stay at Aleenta was absolutely fantastic and felt way too short! We enjoyed your kind hospitality, the extraordinary food, the facilities, the massages and the view we had from our room to the fullest. My husband and I are experienced travellers but we have hardly come across such friendliness, kindness and willingness as from you to make our holidays so special and unique. We will surely come back and already miss you a lot. Thank you so very much again!
- by Alexandra & Nils Michael on 1/9/17. Stay date: December 2016 -
An amazing experience! We were a large group for a wedding and it was such a nice experience. I actually ended up sleeping on hammock. The food was really good, and all the service was amazing.
- by Chelsea P. -